RELEVÂNCIA DA PROPAGANDA DE MEDICAMENTOS PARA A PRÁTICA DA AUTOMEDICAÇÃO NO BRASIL

Abstract

The results of many studies have revealed that drug advertising is associated with inducing the population to engage in self-medication, thereby becoming a public health problem. The aim of this research was to analyze the impacts caused by drug advertising on the practice of self-medication and the resulting health risks. Through an integrative literature review, based on bibliographic studies, it was observed that people often face difficulties in accessing adequate health care for their basic needs, being encouraged by advertising to excessively consume over-the-counter medications. Advertising aims to promote the product, increasing its sales, often overlooking crucial information about the safety of the medication, such as side effects, adverse reactions, and drug interactions, focusing solely on its benefits and indications. In light of this scenario, there is a need for a new, stricter model of oversight and regulation that prioritizes, above individual interests, the greater good of society. It is essential to protect the population from deceptive and abusive advertising practices, promoting awareness of the rational use of medications.