Direito do Consumidor: os desafios das relações de consumo no e-commerce.

Abstract

E-commerce in Brazil intensified during the pandemic period, so that there has been a growing increase in use in recent years, including the period that encompasses the “post-pandemic” time gap. Therefore, the intensification of the practice has generated several debates about the contractual and negotiating format that is established between the seller and the consumer when a product is purchased over the internet. The main debate on the issue is the legal implications arising from virtual consumer relationships, given the absence of physical contact between the parties and the possibility that their geographic location is very distant from each other. However, given the expansion of the e-commerce purchasing modality, the problems arising from it have also expanded, such as not receiving products, online scams and lack of assistance and support to the consumer. However, it is known that several factors may be linked to this, such as the geographic location of the consumer and the lack of adequate logistics on the part of companies, which does not in any way impede the legal guarantees provided by the Consumer Protection Code (CDC), which protects the weakest part of the relationship online or in person. Therefore, Brazilian legislation has legal provisions that aim to protect consumers in physical and online purchasing relationships, such as the CDC and Civil Code. Likewise, there are several possibilities for the consumer to access the judiciary so that they can claim their rights.