ANÁLISE DA CULTURA ORGANIZACIONAL: estudo de caso no Espaço GP - Salão de Beleza em Santa Bárbara - MG

Abstract

Organizational culture is essential for structuring and guiding the functioning of companies, through shared norms, values and behaviors. It influences both interpersonal relationships and the performance and professional ethics of employees. In competitive sectors, such as services, this culture becomes vital to create a differentiated customer experience and strengthen the unique identity of each organization. This study is relevant in the personal, social and academic dimensions. It seeks to help managers align business objectives with employees' needs, creating a positive and productive organizational climate. Furthermore, it aims to educate on the implementation of organizational cultures in small companies, serving as a reference for future research in the services sector. The organizational culture of Espaço GP - Salão de Beleza has a significant impact on the behavior and performance of employees, promoting a harmonious and productive work environment by valuing well-being and personal development. Leadership and investment in training are crucial to this culture, strengthening the commitment and satisfaction of both employees and customers.