DESENVOLVIMENTO E AVALIAÇÃO DE UMA INTERFACE WEB DE E COMMERCE COM FOCO NA EXPERIÊNCIA

Abstract

Daily thousands of online purchases are made around the world, companies from the most diverse segments constantly seek to reinvent themselves to reach the largest number of customers and thus increase their profits. The experience of use that companies provide in their e-commerce is an extremely important factor to attract and retain new consumers. This work deals with the development and evaluation of an e-commerce web interface that focuses on presenting characteristics that promote the best experience for the end user, through good usability methods based on the authors Jakob Nielsen and Peter Morville, references in the branch of software engineering and user experience. The purpose of creating this interface was to show that e-commerces can and should be concerned with the quality of their interfaces, as this is a factor that is directly linked to the company's image and the trust that is passed on to the end user. The evaluation counted on the participation of 51 evaluators who have some kind of relationship with the theme of the work, from students to professionals, where a list of tasks to be performed on the interface and then a questionnaire to evaluate it was passed. According to the responses collected, it was possible to measure the quality of the developed project and identify improvements that can be implemented in the future.