CULTURA ORGANIZACIONAL: COMO CONSTRUIR E MANTER UMA CULTURA DE ALTO DESEMPENHO

Abstract

The topic addresses the importance of a solid organizational culture aligned with the company’s strategic objectives, which is essential for achieving high and sustainable performance. Therefore, the research investigates the key elements that contribute to the creation and maintenance of this culture, identifying the central problem as the difficulty many organizations face in establishing clear values and effective communication—both of which are crucial for employee commitment and cohesion. The absence of a well-structured organizational culture can lead to low productivity, lack of strategic alignment, and challenges in talent retention. The proposed intervention involves a structured approach to defining organizational values, promoting exemplary leadership that reflects these values, and implementing transparent and efficient communication channels. Methodologically, the study combines bibliographic research and a case study, analyzing companies that have successfully implemented and sustained a high-performance culture. The results highlight that organizations with a well-defined culture achieve better outcomes in terms of productivity, innovation, and employee satisfaction. The conclusion emphasizes that building and maintaining a high-performance culture depends on a continuous commitment to adapting to external changes, as well as valuing and consistently recognizing behaviors that align with organizational values.