PLANEJAMENTO FINANCEIRO E INCLUSÃO SOCIAL: ESTRATÉGIAS PARA MAXIMIZAR A RENTABILIDADE EMPRESARIAL

Abstract

Financial planning is essential for effective management and the sustainability of companies, allowing for the analysis and projection of finances with the goal of achieving long-term objectives. The absence of adequate planning can lead to poor decisions in areas such as investment, pricing, and expansion, compromising the company's profitability and financial control. The solution to these problems lies in the implementation of a rigorous financial analysis process, which includes setting clear and realistic goals, identifying growth opportunities, optimizing resources, and continuously monitoring finances. Involving all stakeholders is also crucial to ensure the company is prepared to adapt to market changes, promoting sustainable financial management. Additionally, the research proposes to investigate the relationship between social inclusion and profitability, analyzing how diversity and the implementation of inclusive policies can positively impact companies' financial performance. The comparison between companies that adopt inclusive practices and those that do not aims to highlight the tangible benefits of these policies, both in terms of competitiveness and profitability. Thus, the study seeks to offer significant contributions to managers and policymakers, promoting more inclusive and profitable workplaces that contribute to success and equity in the corporate environment.