PLANEJAMENTO ESTRATÉGICO: PROPOSTA DE IMPLANTAÇÃO PARA UMA MICROEMPRESA DO RAMO AUTOMOTIVO

Abstract

Strategic planning is an extremely important process for making appropriate decisions, in line with the values and results desired by the company, as it allows it to establish the best direction to be followed based on its concrete panorama. In this vein, this scientific article has as its general objective the development of a proposal for the implementation of strategic planning in a company in the automotive sector. The study was carried out under the qualitative descriptive method, where information about the micro-company was collected in order to ascertain its position in the segment in relation to the current market, also combining with the carrying out of a case study based on the survey. of strengths, weaknesses, opportunities, threats and we also define together with the owner the mission, vision and values of the company.