ARQUITETURA COMERCIAL E A SUA INFLUÊNCIA SOBRE O PODER DE CONSUMO

Abstract

The present work consists of a research to survey, verify and choose the appropriate parameters of commercial architecture, marketing applied to commercial buildings and the influences of the way of consuming the post-modern subject in the design of all spaces. Commercial environments are the aesthetics of urban spaces, and our goal is to reconcile architecture with tools that communicate better with consumers and with the city itself. The current consumer seeks more than a purchase, he wants to live a consumption experience, looking for different sensations that combine stimuli with emotional states, resulting in a positive response to consumption.