INFLUENCIA DO ATENDIMENTO PARA A FIDELIZAÇÃO DO CLIENTE EMPRESA - CVC VITÓRIA

Abstract

This article aims to understand the influence of the customer loyalty service, analyzing a strategic posture regarding the business, understanding the importance of the customer to the growth of organizations. For the development of the research were carried out bibliographic exploratory researches, quantitative and qualitative research being applied a questionnaire with the clients and research with employees,managers and board of CVC Vitória. The study consists of researching the essential factors for good care as a differential, relating the main reasons that involve good care, and analyze human behavior in the moment of customer service. For, for customer loyalty, you have to have professionalism and strive to understand customer needs and achieve your satisfaction. Although precarious in many follow-ups, good care is seen as extremely important because in a competitive market it becomes a survival factor.