A IMPORTÂNCIA DO PLANEJAMENTO FINANCEIRO PARA MICRO E PEQUENAS EMPRESAS

Abstract

Financial planning is extremely important, as it helps the entrepreneur to establish short and long-term financial goals that will be strategic to achieve the goals of his business, as well as serving as a basis for decision-making to stay on the right track. The research aims to analyze how financial planning can help in the decision making of Micro and Small Companies in the retail sector in the city of Teófilo Otoni. To obtain data, a bibliographic research was carried out, which consists of the analysis and interpretation of books, periodicals, legal texts, documents, manuscripts, magazines. The results indicate that financial management is essential to keep control of the company's financial situation. However, financial management and its tools are essential for controlling the financial cycle of companies, identifying key information for managers' decision making.