ANÁLISE DA INFLUÊNCIA DO LÍDER NA MOTIVAÇÃO DA EQUIPE: estudo de caso no Supermercado DULEO na cidade de Bela Vista de Minas-MG

Abstract

This article investigates the impact of leadership style on the motivation of employees at the DULEO Supermarket, located in Bela Vista de Minas, MG. With a team of 11 employees, the supermarket operates in the retail segment and offers a wide variety of products, from staple foods to convenience items. Using a descriptive methodology and qualitative approach, the study collected data through interviews with the leader and employees, analyzing perceptions about leadership and its influence on the work environment, engagement, and team performance. The results showed that democratic and situational leadership styles have a positive impact on employee motivation and satisfaction, while the autocratic style was associated with lower engagement and increased turnover. The research concludes that leadership styles that promote participation and autonomy are key to ensuring a productive and motivating work environment, directly reflecting on the results and talent retention. This study contributes to the understanding of the importance of choosing the appropriate leadership style in small businesses in the retail sector and provides insights for more effective management practices.