O USO DAS REDES SOCIAIS E A LEI GERAL DE PROTEÇÃO DE DADOS

Abstract

In a context where information is frequently used for commercial purposes, this study addresses how the General Data Protection Law (LGPD), implemented in Brazil in 2020, seeks to protect users' privacy rights by imposing guidelines and responsibilities for companies that handle personal data. To this end, a literature review was conducted on the proposed topic, aiming to collect data to answer the following question: What is the relationship between the use of social networks and the LGPD? By analyzing cases of data exposure without consent, the study examines the main challenges that the LGPD faces in ensuring compliance by social networks, including issues of consent, data security, and the right of users to access, correct, or delete their information. Thus, it is concluded that it is important to raise awareness among both users and companies about the ethical use of data and the need to incorporate privacy protection practices from the design of digital platforms. By promoting compliance with the LGPD, the study contributes to the creation of a safer digital environment, in which the rights of individuals are respected.